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cate Magazine
Art Direction & Graphic Design
Selected Pages, Issue 1

Academic Work

4th Year Graduate Thesis
Fashion Art Direction
Polimoda, Florence, Italy

cate Magazine, Issue 1

Vogue Italia, Agosto ’23

Project Overview

cate is short for duplicate.

cate is an independent fashion magazine concept that explores the boundaries of graphic design in fashion publishing.

Each issue is a full, page-by-page remake of an existing issue of another fashion magazine. In this inaugural edition, the focus is on Vogue Italia, Agosto ’23.

Concept & Design Approach

While the content remains the same—the same articles, features, and credits—the visual treatment is entirely reimagined. The layout, typography, and imagery were redesigned to reflect a different approach to fashion communication: one that prioritizes emotional impact, visual experimentation, and human intuition over traditional templates and conventional legibility standards.

This thesis challenges the dominance of traditional graphic design systems in fashion publishing. Rather than following grid systems or best practices for readability, cate explores the possibilities of creative risk-taking.

cate is both homage and critique. It reflects on the influence of legacy fashion publications while offering an alternative vision shaped by emerging tools, digital aesthetics, and the subjective eye of the designer.

Image Sourcing & Credits

The imagery in cate comes from a mix of sources:

Copyright- free, web-sourced photographs: These are carefully selected to match the original content’s contributors and context.
AI-generated images via Midjourney: These offer a reinterpretation of the images in the original spread, sometimes producing new visuals in unexpected ways.
Images from the original issue

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